I realize my comment is years late to the party 😅, but nonetheless… I can’t help but notice your comment sort of slightly downplays the importance of ux gamification especially when it’s employed in social apps… From personal experience, Years ago a social app called 2go became extremely widespread in my country… While it was basically for meeting new people and chatting, it employed the best ux gamification I’ve ever come across in my entire life… It had this passive progress meter where the more you used the app, the more your meter got filled up and when it was full, sort of like the xp level up mechanism… You leveled up a star till the final star which was Ultimate at that time … While this mechanism was passive and it didn’t shove it all in your face to make the app about leveling up, virtually everyone made it about that, everyone used the app just to level up and be ahead of everyone else and of course to chat and stuff like that… But my point is gamification worked extremely like a charm in this scenario and I think as ux designers it’s left to us to properly think which, how, when and what sort of gamification method to employ, should it be badges, progress meters etc… Ux Gamification when done right could be one of the best things that ever happened to Ux Design…. ❤️